Getty Images launched artificial intelligence image generator

Getty Pictures is one of the most inventory pictures, social photos, videos and music suppliers.

Getty Pictures is one of the most inventory pictures, social photos, videos, and music suppliers. Today, it is announced that a generation of artificial intelligence art tools are announced, claiming that the tools of the tool are more secure than other competitors in the market.Essence

The tool is called the Generative AI of Getty Images. It is supported by AI models provided by NVIDIA. Getty and NVIDIA have close technical partnerships and are trained using Getty's huge inventory content library (about 477 million assets).Along the popular texts such as Dall-E 3 and Midjourney on OpenAI to the route of image platforms, Getty tools rendered images based on the text description or prompt of the image, such as photos of tropical beach islands full of palm trees.

Getty said that customers who use the tool creation and download visual effects will obtain Getty's standard tax exemption license, including compensation (that is, the protection of copyright litigation) and the rights of all media, global, and non -exclusive rights.Essence

However, the tool is not completely unrestrained.

Although Getty's content library contains the description of public figures, Getty said that it has adopted protection measures to prevent its genetic tools from being used in false information or error information, or copying the style of World Artists.For example, according to The Verge report, the tool does not allow customers to create photos of Joe Bayeng's before the White House or a photo of a cat in Andy Volo -style. The tool has visited the tool before its release.All images created by the tool include watermarks, indicating that they are generated by artificial intelligence.

Getty Images CEO Craig Peters said in a press release: We have been working hard to develop a responsible tool to allow customersThe effect is full of confidence.

Getty said that the content generated by the tools will not be added to its content library for other people's permission (but retain the right to re -train its model), and its works will be compensated by the Getty contributors for training basic models.Getty said that the income generated by the tool will also share the share according to the file ratio and the share based on traditional license revenue.

We will share the income generated by the tool regularly each year. The content of these contributors is used to train artificial intelligence generators. Getty spokesman told TechCrunch via email.There will be a fixed formula based on many different factors, so each contributor will receive different payment related to the tool.

This tool can be enabled on the Getty website, or it can be integrated into applications and websites through API. Soon, customers will be able to use proprietary data to customize it to create images consistent with specific brand styles or design languages.EssenceGetty said the pricing will separate from the standard Getty picture subscription and based on the real -time number.

Grant Farhall (Grant Farhall), the chief product of Getty, said in a pre -record: we have created a service that allows brands and marketersCreators include their visual effects into basic training concentrations.statement.

Before launching his own tools, Getty has always bluntly criticized the production artificial intelligence products such as stable diffusion, which is trained on the subset of the image content library.Earlier this year, Getty sued the artificial intelligence startup Stability AI, which participated in the creation of Stable Diffusion, suspected of copying and processing millions of images and related metadata owned by Getty, without notifications or compensating Getty contributors.

Peters had previously compared the current legal pattern of generating AI in the early days of digital music. At that time, companies such as NAPSTER provided a popular but illegal service before reaching a new agreement with a music record company and other licenses.We believe that the same, these generation models need to solve the intellectual property problems of other people, which is the key to the problem, and he said in an interview with The Verge in January.We are taking [Law] action to clarify the problem.

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